Primark fans from across Northern Ireland began queuing outside its newly revamped Belfast store in the early hours of the morning ahead of the long-awaited reopening.
Staff formed a raucous guard of honour as they welcomed eager shoppers back to their Belfast store four years after a devastating fire gutted the historic Bank Buildings.
A party atmosphere greeted them as the doors opened shortly before 10am following a restoration that took four years and £100 million to return the listed building its former glory.
