It was the viral collaboration that sold out as soon as it landed in stores, and now Primark and Greggs are back for another round of pastry themed delights.
The two British icons have once again teamed up for a highly anticipated second collection that will land in stores across the country next month. And Scots shoppers will be able to get an exclusive early sneak peek at the collection before it officially drops, thanks to a 'snackfest' bus that that will be travelling to the Glasgow branch a few days before.
It comes after the fashion giant and the bakery chain teamed up on a first-of-its-kind limited edition 11 piece collection back in early February. The hype around the eccentric collection was so huge that it completely sold out within days, only to pop up on eBay for double the price.
This time, they are back for round two with an exclusive festival-themed collection. The two high-street giants took to social media to announce the new 21 piece limited edition collection that will feature everything you need to enjoy the summer in style.
Fans will be able to find cycle shorts, bodysuits, basketball jerseys, varsity jackets, bumbags, sliders and fresh new footwear on offer. Not to mention, the collection will also bring back the iconic Greggs bucket hat and underpants.
The full collection will officially land in stores nationwide from Friday, August 5, but if you can't wait that long, then Primark are offering certain shoppers a sneak preview.
To celebrate the launch, and make sure no-one misses out this time, Greggs and Primark will be launching the collection with a limited pre-sale of selected items and mini festival experience with a ‘Snackfest’ bus which will stop off at five locations across the UK.
The bus will arrive in Glasgow's Argyle Street branch on Tuesday, August 5, 11am - 5pm, giving Scots shoppers the opportunity to pick up a few items before it officially goes on sale.
Jermaine Lapwood, Head of Innovation and Future Trends at Primark said: “I believe the best partnerships in fashion are those that are blindingly obvious but never boring or predictable. In a world of collaborations, it is important that we stand out and be different. As part of this drop, for the first time in Primark history we are taking the collection on the road and fans will be able to get early access to our own ‘SNACKFEST’ tour bus which will pop up across the UK. Keep a look out for some top secret special guest performances and fun competitions.”
Hannah Squirrell, Customer Director at Greggs said: “The reaction to our first official Greggs clothing collection was incredible and sold out even faster than we anticipated. We’re excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond”.
Where will the Primark x Greggs 'Snackfest' bus stop off?
- Brighton: Jubilee Square, 27 July, 11am – 5pm
- Manchester: Cathedral Gardens, 29 July, 11am – 5pm
- Liverpool: Liverpool One Paradise Place, 31 July, 11am – 5pm
- Glasgow: Argyle St, 2 August, 11am – 5pm
- Newcastle: Northumberland St, 4 August 11am – 5pm
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