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Liverpool Echo
Liverpool Echo
World
Kate Lally

Primark accused of going a 'step too far' with new hoody

Primark Instagram

An independent clothes brand has accused Primark of going a "step too far" by replicating their logo on a recent hoody.

Hikerdelic was founded back in 2012, and the brand recently shared a video on Instagram, showing the striking resemblance of its logo compared with a green Primark "Explore Nature" kids hoody.

Hikerdelic’s logo, created by illustrator Daren Newman, features a psychedelic-style grassy hill below a pink and orange sunshine while the Primark design features a similarly-designed hill below a blue and orange ray of sunshine.

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