An independent clothes brand has accused Primark of going a "step too far" by replicating their logo on a recent hoody.
Hikerdelic was founded back in 2012, and the brand recently shared a video on Instagram, showing the striking resemblance of its logo compared with a green Primark "Explore Nature" kids hoody.
Hikerdelic’s logo, created by illustrator Daren Newman, features a psychedelic-style grassy hill below a pink and orange sunshine while the Primark design features a similarly-designed hill below a blue and orange ray of sunshine.
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The text on Hikerdelic's logo and the Primark graphic both appear in a similar handwriting-style font, the MEN reports.
Sharing images of both on Instagram, Hikerdelic said: “We've been sitting on this for a while. From time to time we find stuff out there similar to ours, but usually it's just a case of people being influenced by similar things. It's hard to be 100% original.
“This though, from a corporate behemoth we're all familiar with, is a step too far, in our opinion. We'd be tempted to turn the other cheek and get on with doing our thing normally.
"Sometimes though, when someone kicks sand in your face you've got to let them know it's not really on. At the end of the day it's a business that makes hundreds of millions a year in clear profit. They don't need to step on toes."
Since its inception, Hikerdelic Clothing has worked on collaborations with leading brands like Barbour and Novesta and is now stocked in retail stores around the world. Hikerdelic’s style has previously been described as a fusion of "Colorado in the 60s" mixed in with the "late 80s Acid House" scene.
Co-founder Mark said he was "disappointed" to see the close similarities to Hikerdelic's logo on the Primark outfit and said he believed it should never have happened in the first place. Primark said they are investigating the matter and are in discussions with the brand.
Mark said he is open to discussions with Primark but wants to make sure lessons are learnt in order to stop the situation from happening again.
A Primark spokesperson said: “We were concerned to learn of an issue regarding the design of a kids’ hoodie we sold last year. We are investigating this and are in touch with the brand.”
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