Travel agents may be mostly a relic of the past, but Priceline has used AI to create a new one. Penny Voice is designed to help you book trips by conversing with you like a human. Priceline turned to OpenAI and its new Realtime API introduced this week to create Penny, leveraging GPT-4o and the technology underlying the Advanced Voice Mode for ChatGPT.
Penny Voice augments the existing Priceline AI travel assistant with the new tools from OpenAI. Natural, conversational speech with a user processed by the AI models allows Penny to understand complex requests and even anticipate what you want before you lay it out. It also has a memory for previous interactions and stated preferences to customize how it responds in future conversations. Penny Voice is starting out just on hotel reservations, and you can talk to it on the Priceline iOS app or on its website.
