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Fortune
Fortune
Alexandra Kirkman

Priceline CEO Brett Keller says traveling has made him a more adaptable leader

(Credit: Justin Hackworth)

If anyone is the consummate road warrior, it’s Brett Keller.

As CEO of Priceline—a subsidiary of Fortune 500 company Booking Holdings, the world’s largest travel company—since 2016, Keller quarterbacked the launch of the brand’s full-service mobile app (the first in the travel industry) and drove the company’s early adoption of generative AI. Customer interactions with Priceline’s gen AI travel assistant, Penny, which debuted last summer, now number more than 3 million. During Keller’s tenure, Priceline has helped grow Booking Holdings’ total revenue by 135%.

He travels two to three times per month between business and personal trips. It sounds like a lot, but for him the beauty of travel lies in the opportunities it presents: not only to cultivate connections with new people and places, but also to successfully navigate through unpredictable situations—a skill that comes in handy at the office. And it always runs a little more smoothly when he has hydration packs and motion sickness pills at the ready.

Keller sat down with Fortune to discuss his far-flung adventures spanning everywhere from Japan to India to Idaho, staying centered on the road, and how exploring the globe makes him a more effective leader. 

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