Pricegore overhauls a Chelsea townhouse, adding colour, concrete and space

Chelsea Brut, facade of Chelsea townhouse by Pricegore.

This robust and handsome 1960s Chelsea townhouse has been given a modern makeover by London architects Pricegore, preserving the tough character of the original architecture and adding functionality, texture, colour and even an element of brutalist charm.

Front door of the London townhouse (Image credit: Johan Dehlin)