The message to potential suitors of Liverpool is simple: if you have £4billion, then buy the club.
Because if Liverpool Football Club is supported properly from a business perspective then, much like Manchester United, it’s a license to print money. We are talking about a revenue-generating machine and I’d be staggered if, in a decade or so, whoever did buy it wasn’t sitting on an asset worth another £2.5bn on top of the price Fenway Sports Group are asking.
I’ve said a couple of times in recent weeks and months, most recently last week, that FSG cannot compete with sovereign wealth funds and that they need to be open at the very least to new investment.
