The fast fashion fire is far from put out. In an attempt at circularity, retailer PrettyLittleThing is launching a resale app that aims to encourage sustainability and help rethink throw-away fashion. As one of the first fast fashion resale marketplaces, however, the launch raises concern over where the industry is headed.
Users will be able to resell their used PLT pieces “and pretty much anything pre-loved,” according to the brand’s creative director Molly-Mae Hague. There’s even a zero-fee promotion for your first three months on the site.
