PrettyLittleThing used “socially irresponsible” images of a 16-year-old model that depicted her in a sexual manner, the advertising watchdog has ruled. The fast fashion retailer highlighted Alabama Barker’s young age while featuring her in a series of sexually suggestive poses and clothing, the Advertising Standards Authority (ASA) said.
The images appeared on the retailer’s website in June, with brand ambassador Barker modelling her Y2K Edit clothing collection. The text said: “Channel that teen dream realness with barely-there micro mini skirts,” while a series of images showed Barker wearing a tight-fitting short dress while sucking a lollipop, wearing high heels and a low-cut short dress that revealed her breasts while spraying a water hose, clutching her chest with one hand, and posing with her leg bent wearing a mini skirt and knee-high boots.
One page said: “Nail the latest trends and team a cropped varsity jacket with a mini skirt and knee-high boots for a date with your best dolls or flaunt your curves in a white figure-hugging dress.”
