Pret a Manger customers have threatened to cancel their membership to its coffee subscription after the company announced a price increase. The coffee and sandwich chain has raised the price of its coffee subscription from £25 to £30 a month and relaunched as Club Pret.
It marks the second price hike for the popular service, where subscribers can get five coffees or other hot and iced drinks per day. The in-store subscription is redeemed around 1.25 million times per week, up by more than a tenth compared to last year, Pret revealed.
Pret said it has expanded Club Pret to also include 10 percent off its food, snacks and drinks. Existing subscribers will automatically become part of the new service and will see their monthly bill go up from June 5.
