Pret a Manger prompted social media outrage two years ago with its £7.15 “posh” cheese and pickle baguette, so it may be bracing itself for a possible backlash after launching a new “premium” lunchtime salad that costs “from £12.95”.
The sandwich chain told the Guardian that in response to “a shift in what customers want from lunch”, it was launching four new “supersized” salad offerings. Three cost more than the purported psychological £10 “maximum price” that many are willing to pay for a takeaway lunch.
