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The Guardian - UK
The Guardian - UK
Politics
Michael Savage Media editor

Press shift: how the rightwing media are pivoting to Reform

Nigel Farage Reform Mail Sun David Yelland Kemi Badenoch Britain UKIP
Nigel Farage holds g a copy of The Sun newspaper reading 'Britain is Broken'
Nigel Farage holds up a Sun front page during a speech in Durham in April. Photograph: Victoria Jones/Rex

As the 2015 election hove into view, one of Nigel Farage’s team was frustrated. Ukip, the party Farage then led, had recently caused what was widely regarded as a political earthquake by winning the European parliament elections.

The Daily Mail seemed to agree with everything Farage was saying, most notably his condemnation of the number of Romanians and Bulgarians coming to Britain. Why then, Farage’s adviser asked a senior Daily Mail journalist, would the paper not endorse Ukip?

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