President Joe Biden, who dropped out of the 2024 race more than three weeks ago, made light-hearted remarks about his future job prospects during an event at the White House. Addressing digital creators, the 81-year-old president humorously mentioned that he was 'looking for a job' and joked about his age, claiming he looks 'like I'm 40' and has been battling drug companies for '200 years'.
Biden's campaign team had previously focused on building a strong digital ground game that did not gain momentum during his candidacy. However, the same staff has found success under Kamala Harris' campaign, particularly in engaging with audiences on social media platforms where many young people consume news.
During the event, Biden acknowledged the significant role that creators play in today's media landscape. He highlighted the generational shift in news consumption, noting that his grandchildren rely on digital content creators for information rather than traditional news outlets. Biden expressed his appreciation for the creators' influence and welcomed them to the White House.
Recognizing the evolving media landscape, Biden humorously hinted at his post-retirement plans, suggesting that he might venture into the digital content creation industry. He playfully remarked, 'When I retire, where do you think I'm going? I got contacts,' indicating his interest in the creators' field.
The event showcased Biden's lighthearted approach and his recognition of the changing dynamics in news consumption and media influence. By engaging with digital creators and acknowledging their impact, the president demonstrated an understanding of the evolving media ecosystem and the importance of reaching audiences through diverse platforms.