Floods in Kentucky. Fires out west. Hurricane season in the South. And with winter right around the corner, it's time to consider how prepared you are for natural disasters. The CDC recommends Americans have, at any given time, at least a three-day supply of water and food that doesn't require refrigeration or cooking. That kind of cushion, said FEMA experts in an interview, can give you enough time to figure out your next move in the event of an emergency.
"If you're buying a case of soup or a big container of Jif peanut butter from Costco, you're prepping," said Eric Christianson of Nutrient Survival, whose company entered the so-called "emergency food market" in 2020. "A lot of people think it's about fear or panic, but it's about being prepared and being smart about it, especially if you have family, elderly, kids, [or] pets. You need to be ready."
