New Delhi: Premiumisation emerged as the key growth driver for India's alcoholic beverages industry in the first quarter of 2026-27, helping major spirit makers expand revenue and protect margins even as several players saw profitability squeezed by elevated input costs and policy changes in some states weighed on performance.
Leading alcobev (alcoholic beverage) players, such as United Spirits Ltd (USL), Radico Khaitan and Allied Blenders and Distillers Ltd (ABDL), reported a high double-digit growth of 10 to 36 per cent in their prestige-and-above (P&A) segment, which is higher-end, premium, luxury spirits including whiskey, vodka, gin, and rum.
