Premios Juventud is expanding its historic move to Spain with a two-hour red carpet show featuring live performances, early award presentations, and a team of television personalities and digital creators from both sides of the Atlantic.
In details shared exclusively ahead of the official announcement, TelevisaUnivision revealed that Borja Voces, Jomari Goyso, Jorge Bernal, Lola Lolita, Paulina Goto and Sofía Surfers will host "Noche de Estrellas," the pre-show leading into the 23rd edition of Premios Juventud on Thursday, Sept. 3.
The ceremony will be broadcast from Starlite Marbella, marking the first time Premios Juventud has been held in Europe. Spanish presenter Jesús Vázquez will host the main gala alongside Alejandra Espinoza and Clarissa Molina.
"Noche de Estrellas" will begin with an exclusive preview at 6 p.m. ET and 5 p.m. CT on UNIMÁS, Galavisión and ViX. Univision will join the broadcast at 7 p.m. ET, 6 p.m. CT and 4 p.m. PT, completing the lead-in to the awards ceremony.
The pre-show will go beyond the traditional sequence of celebrity arrivals and red carpet interviews. Several of the evening's first awards will be presented during the broadcast, allowing "Noche de Estrellas" to begin the ceremony with confirmed winners.
The show will also incorporate live backstage access, spontaneous encounters with artists and new formats designed to bring viewers closer to the activity surrounding the gala.
The coverage will revisit highlights from PJ Fest, the new series of concerts and fan experiences traveling through Miami, Houston and Los Angeles before culminating in Marbella.
Fashion will remain central to the pre-show, with Goyso analyzing the looks, trends and styling details likely to dominate social media. The Univision personality will also conduct what the production is calling "ambush makeovers," surprising selected participants with unexpected transformations inspired by red carpet fashion.
Dominican digital creator Eduardo Holguín will make a special appearance to join the fashion conversation and assess the celebrities' Marbella looks.
The broadcast will unveil the night's first Agent of Change honoree, one of the awards program's signature recognitions for artists and public figures whose work has produced an impact beyond entertainment. Previously announced 2026 honorees include Antonio Banderas, Marc Anthony, Yandel and Spanish pop group La Oreja de Van Gogh.
Goyso will also lead a special tour through Andalusia created for Premios Juventud's arrival in Spain. The segment will explore the region's culture, style and several of its best-known locations, connecting the televised celebration with its new European setting.
Music will begin before the main ceremony, with Chuyin, Juan Duque and Robi confirmed as the first performers on the "Noche de Estrellas" stage.
Chuyin will make his Premios Juventud debut with 'Pues Qué le Hago?,' a song from his first album, 'Los Locos Nunca Mueren.' The Mexican artist enters the ceremony with two nominations, Best Mexican Music Fusion and New Generation Mexican Music.
Colombian singer Juan Duque will also perform at the awards for the first time. He will introduce viewers to 'Songo Sorongo,' the opening single from his new musical era, 'Verraco Vibe.' Duque is nominated in the New Generation Male and Latin Afrobeat of the Year categories.
Puerto Rican artist Robi will return to Premios Juventud with 'Brrreak!,' a track from 'Sorry Si Soy GRRRIS,' his first studio album.
The three performances add emerging talent to a ceremony that has already confirmed appearances by Marc Anthony, Christian Nodal, Ana Mena, Farruko, Greeicy, Mau y Ricky, Quevedo, Juan Magán, Elvis Crespo, Elena Rose, Eladio Carrión and Silvestre Dangond, among others.
Farruko, Juan Magán and Cuban DJ Rous are also scheduled to perform 'Marbella Nights,' the official song of Premios Juventud 2026.
The Sept. 3 ceremony will air live in the United States on Univision, UNIMÁS, Galavisión, ViX and YouTube. It will also be televised in Spain through public broadcaster RTVE as part of a new partnership with TelevisaUnivision and Starlite.
Tickets for the Starlite Marbella ceremony remain on sale. Additional performers, presenters and special segments are expected to be announced in the final days before the show.
