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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Premion Campaign For Florida Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Data

AA Award Winner Ken Ganley Kia

A campaign submitted by Premion for Ken Ganley Kia New Port Richey won the 2023 Advanced Advertising Innovation Award for Best Use of Data.

The campaign helped make the Florida auto dealership No.  2 in new car sales among people exposed to its ads, up from No. 6 the month before the campaign aired.

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