Terrestrial television audiences will enjoy an increase in their rugby viewing options after ITV struck a new deal to begin broadcasting live Premiership fixtures as soon as this month.
The new agreement will see ITV broadcast seven regular-season matches along with the final, extending to the end of the 2023/24 campaign.
It's the first time in the Premiership's history that the Twickenham decider will be available on free-to-air television, which will run in tandem with BT Sport's well-established coverage of the clash.
Due to the timing of the broadcast deal, Premiership fans will be restricted to only four matches (plus the final) this term, beginning with Sale Sharks ' visit to Leicester Tigers on January 30.
Many followers of England's elite rugby competition were left unsatisfied when it was announced at the start of this season that Channel 5 's Premiership highlights show had been cancelled.
