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Premiere Napa Valley Raises Over Million For NVV

Bottles of Australian wine are seen at a store selling imported wine in Beijing

Paddles were kept high through the afternoon. Premiere Napa Valley is always a bright time for the wine industry. The annual live auction, which supports the work of nonprofit trade association Napa Valley Vintners, is both an opportunity for retailers to pick up exclusive and elusive lots from the valley’s vintners and a meeting point for winemakers and trade partners after a long winter.

This year’s auction included 166 one-of-a-kind lots. Together, they raised over $3 million for the NVV. Sotheby’s managed the stream of bidders, both online and at St. Helena’s Culinary Institute of America campus. Registered bidders spanned 10 countries.

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