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The Independent UK
The Independent UK
Sport
Jamie Gardner

Premier League to launch its first direct-to-consumer streaming platform

  • The Premier League is launching its first direct-to-consumer streaming platform, named Premier League Plus, in Singapore next season.
  • This initiative represents a significant departure from the league's traditional model of selling broadcasting rights to independent partners.
  • Premier League chief executive Richard Masters announced the project, indicating that its success in Singapore will determine potential global expansion.
  • The new streaming service will coincide with the opening of a new Premier League Studios production hub in Olympia, London.
  • This move aligns the Premier League with other major sports leagues, such as the NFL, NBA, and MLB, which have already adopted direct-to-consumer strategies.

IN FULL

Premier League to launch streaming platform in Singapore next season – and it could be ‘replicated around the world’

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