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Daily Mirror
Daily Mirror
Sport
John Cross

Premier League set for record TV deal as seven rivals fight it out amid "innovation" trial

Premier League clubs could be set for a major rise in the next TV deal - and a broadcast revolution.

‌ The EFL has seen the value of their latest deal with Sky go up dramatically while UEFA are also predicting a huge increase in the next Champions League rights.‌ That is almost certain to be mirrored in the next Prem TV deal which will start from 2025 but will go out to tender from the end of this year and start of next.

The fierce competition probably helped bump up the EFL deal and Sky Sports, BT Sport - to be rebranded as TNT - along with Amazon will face extra competition from rival channels like DAZN and streaming outlets such as Netflix, Disney and Apple. Premier League bosses could also look to offer increased access, extra TV opportunities and more behind-the-scenes interviews. A mini experiment is already being viewed as a big success and could therefore be written into the next deal.

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