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Daily Mirror
Daily Mirror
Sport
Alan Smith

Premier League overtaken by IPL in broadcasting arms race as NFL status remains safe

The Premier League's broadcasting revenue may continue to rise sharply, with next season's takings estimated to be worth well in excess of £3bn.

But football's most attractive competition for TV companies has been usurped by the Indian Premier League when it comes to cost per match following a remarkable rise in the cricket upstart's global interest.

An online auction set to finish today will see the IPL's broadcast revenues hit £5bn for a five-year period starting next year, placing it second only to the NFL when it comes to value per fixture and knocking the Premier League down to third.

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