
The ever-popular Premier League continues to grow, breaking viewership records for the opening weekend of the 2025–26 campaign after being headlined by one of the biggest rivalries in England.
NBC put out a press release citing this past weekend as the most-watched opening weekend in the U.S. ever, per Nielsen and Adobe Analytics. Opening weekend averaged 850,000 viewers in Total Audience Delivery across six matches in the NBCUniversal family (NBC, Peacock, USA Network, NBC Sports Digital), eclipsing the record set the year prior at 820,000.