Nine Premier League clubs have yet to secure front-of-shirt commercial deals for next season and 12 have not signed contracts, leading to increasing concerns that several may begin the campaign without a shirt sponsor.
The imminent ban on shirt advertising from gambling companies is having a significant impact on all clubs’ commercial returns, other than those in the big six, with an executive at one club telling the Guardian that the collective loss of income from shirt deals could be as high as £80m next season.
