Premier League clubs have collectively agreed to ban gambling sponsors from the front of matchday shirts. Leeds United are one of eight current Premier League clubs with gambling companies as shirt-front sponsors, but that's set to chance at the end of the 2025/26 season.
The Whites, along with other Premier League clubs, will be allowed to search for new gambling sponsorship for the front of shirts until the ban commences starting in the 2026/27 campaign. Current sponsorship deals with gambling companies will be allowed to remain in place for the next three years, with an overall estimated value of £60m per annum to the eight clubs in the top flight.
Gambling sponsorships will be allowed to feature on shirt sleeves and on advertising hoardings, with the Premier League cracking down on just front of shirt sponsors. The Whites have been sponsored by betting firm SBOTOP since the start of the 2020/21 season, which represented the largest commercial deal in the club's history.
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A Premier League statement read: "Premier League clubs have today collectively agreed to withdraw gambling sponsorship from the front of clubs’ matchday shirts, becoming the first sports league in the UK to take such a measure voluntarily in order to reduce gambling advertising. The announcement follows an extensive consultation involving the League, its clubs and the Department for Culture, Media and Sport as part of the Government’s ongoing review of current gambling legislation.
"The Premier League is also working with other sports on the development of a new code for responsible gambling sponsorship. To assist clubs with their transition away from shirt-front gambling sponsorship, the collective agreement will begin at the end of the 2025/26 season."
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