Hotel chain Premier Inn has hit back after being accused of 'box ticking' with its new Pride logo. The hotel giant showed its support for the LGBTQ+ community ahead of Pride month and updated its Facebook page on June 1, with a new logo reading 'Premier Out'.
The chain said it wanted to 'recognise the importance of LGBTQ+ equality' in a 'world where the community still face discrimination'. The new image showed an updated version of its usual logo, with the pride flag colours underneath.
Many people commented on the post in support of the change. Colette Booth wrote: "Excellent! Well done! Ignore the haters. They are why Pride Month is important."
