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Evening Standard
Evening Standard
Business
Brian McGleenon

Premier Foods upgrades profit forecast after ‘best-ever Christmas’ for Mr Kipling

Premier Foods

Mr Kipling’s cake brand had its “best-ever Christmas”

(Picture: Premier Foods)

Premier Foods has upgraded its annual earnings forecasts after its Mr Kipling cake brand had its “best-ever Christmas”.

Sales rose 7% in the third quarter, or 7.3% when compared with pre-pandemic levels. International sales in the 13 weeks to January 1 soared 33% compared with two years ago.

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