It was an exceedingly good Christmas at Premier Foods, the company behind the Mr Kipling range of cakes, as well as Ambrosia Custard and Bisto Gravy.
The St Albans based firm revealed today that it sold 190 million mince pies, 4 million more than last year, helped by its “Best Ever” recipe for the staple fireside snack of the festive season. That is enough for every man, woman and child in the UK to have almost three each.
