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Evening Standard
Evening Standard
Business
Daniel O'Boyle

Premier Foods aims for cooler cupboard with £34 million Fuel10K acquisition

Premier Foods

Premier Foods, owner of nostalgia brands like Bisto gravy and Ambrosia custard, has bought breakfast brand Fuel10K as it aims to find products that resonate with younger generations.

Premier Foods will pay £29.6 million up front and at least £4 million at a later date for Fuel10K, which makes “protein enriched” granola, oat products and drinks.

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