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Benzinga
Benzinga
Business
Joel Elconin

PreMarket Prep Stock Of The Day: The Coca-Cola Earnings Trade

More often than not, an issue will have its most volatile price action on the same day that it reports earnings. That is certainly the case with Coca-Cola Co. (NYSE:KO), which is Monday's PreMarket Prep Stock of the Day.

Unusual Move: Being a slow-moving, low beta issue, Coca Cola can take months or even years to make a $10 move in either direction. Yet it bottomed on March 10 at $57.50 and on Thursday posted a new all-time high ($67) and all-time closing high ($66.21). It backed off with the broad market on Friday to end the week at $65.25.

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