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Wales Online
Wales Online
National
Martyn Landi, PA Technology Correspondent & Stephen Pitts

Predatory marketing calls will be data protection priority, says regulator

The UK’s data protection regulator has made predatory marketing calls and supporting children’s privacy two of its key focuses over the next three years as part of a new action plan.

The Information Commissioner’s Office (ICO) will also look at how algorithms are used within the benefits systems and the impact the use of AI in recruitment is having on minority groups. Information Commissioner John Edwards has set out the regulator’s priorities as part of the ICO25 plan, which includes a package of measures to help save businesses at least £100 million across the next three years.

“My office will focus our resources where we see data protection issues are disproportionately affecting already vulnerable or disadvantaged groups,” Mr Edwards said. “The impact that we can have on people’s lives is the measure of our success. This is what modern data protection looks like, and it is what modern regulation looks like.”

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