As the Oscars loom, cinemas are bracing themselves for a particular surge of interest in one hotly anticipated title. Bridget Jones: Mad About the Boy, the fourth instalment in the misadventures of Helen Fielding’s hapless romantic, may be unlikely to dominate the Academy Awards, but it is set to clean up at screens across the country over the Valentine’s Day period – and beyond.
“We’re anticipating it to be one of the biggest titles of the year in the UK, the biggest British film of the year, and the biggest box office for the first half of 2025,” says Robert Mitchell, director of theatrical insights at Gower Street Analytics.
