Bourbon branding is all about balancing heritage and style – something that the James B. Beam Distilling Company embraces down to the last drop. Celebrating its latest release Old Grand-Dad 16yr, the 100-proof, highly aged, one-time-only edition bottle is a masterclass in legacy-led design with a timeless appeal.
Dating back to 1882, Old Grand-Dad is the distillery's oldest expression, representing decades of industry excellence. Combining pre-prohibition aesthetics with slick contemporary flair, the stylish packaging design is a celebration of the brand's rich heritage, letting the finer flourishes shine against the label's contemporary, type-centric look.
