The annual Malabar River Festival (MRF) being organised in the upland regions of Kozhikode by the Department of Tourism, is turning out to be a boost to the village tourism sector in the district over the years. The pre-events scheduled as part of the forthcoming festival are expected to offer a spectacle for the tourists and thus enrich the tourism industry in Puthuppadi, Kodenchery, Thiruvambadi, Koodaranhi, Omassery, Chakkittapara, Kodiyathur and Karassery panchayats and Mukkam Municipality in the north eastern part of the district.
The 10th edition of the MRF is scheduled to be held from July 25 to 28 in Chalippuzha and Iruvazhinji rivers, under the aegis of the Kerala Adventure Tourism Promotion Society, the Department of Tourism and District Tourism Promotion Council. However, the pre-events have already been launched, four months before the actual event. “The purpose of these events is not just to create a hype, but to promote village tourism. We expect the farm tourism sector here to pick up momentum alongside these events thus ensuring some sort of revenue to the home stays, small hotels, and resorts in the area,” said Paulson Joseph, the coordinator of the MRF.
The first of the pre-events is a Frisbee camp that is going on at the St.Joseph’s Higher Secondary School ground in Kodenchery. However, the Ultimate Frisbee Hat Tournament scheduled to be held on April 13 and 14 has been postponed to June due to the heat as well as the election code of conduct.
