At the recent TOI Dialogues Uttarakhand, celebrated lyricist and chairman of the Central Board of Film Certification (CBFC), Prasoon Joshi, spoke passionately about the importance of staying true to one's cultural roots, particularly in the context of Uttarakhand's growing film and creative industries. Known for his innovative approach, Joshi shared his thoughts on how the local culture and talent can play a pivotal role in shaping Uttarakhand’s identity in the film world.
Joshi, who has made significant contributions to Indian cinema and advertising, reflected on his connection to Uttarakhand. He expressed his gratitude for being invited to the dialogue, stating, "They often talk about someone who is the son of the soil, who is sitting in Bombay (Mumbai) and should be contributing. I am thankful for the opportunity to do so."