Prada’s hottest products aren’t ones you can touch. Like other brands, the luxury label has found success in digital collectibles and is now revealing the third installation of its Timecapsule NFT collection, which is perhaps its most exclusive yet. This time around, NFT holders will be given access to a Prada trip in Milan, as well as an exclusive invitation to the brand’s Milan fashion show in September.
The Timecapsule is a monthly online event held on the first Thursday of every month. During that time, people are allotted a 24-hour window to access limited-edition Prada products and their corresponding NFTs. Previous Timecapsule collections — one released in June and another in July — were immediate sell-outs.
