A Prada show is defined by transformation: the evolution of an idea, the altering of a silhouette, a familiar garment made unfamiliar, the power to shift the eye. This has long been Miuccia Prada’s MO, one which has continued alongside co-creative director Raf Simons who began at the Italian house in 2020.
The same goes for the show space itself, the hangar-like Deposito in Fondazione Prada’s Torre building, where the house has held shows since its opening in 2018. Each season, Miuccia Prada and Simons work alongside AMO on the Prada show sets, which are defined by similar acts of transformation: in recent years the Deposito has become a surreal corporate office hovering over a lush forest floor encased in perspex, a sci-fi space station complete with dripping goo, and an enormous paper house that made attendees Lilliputian in scale.
