The carefully edited collection consists of six ‘Dimensions’ eyeshadow palettes inspired by Prada prints and pigments of yore, 26 ‘Monochrome’ lipsticks (in Hyper Matte and Soft Matte textures informed by the signature shine-free mouths showcased on Prada runways since the brand’s first ready-to-wear show in 1988), and 33 AI-driven shades of ‘Reveal’ foundation promising your-skin-but-better, alongside 10 beautiful brushes and three ‘Augmented Skin’ skincare products; a cleanser, serum and cream.
Global creative make-up artist for Prada Beauty, the esteemed face painter Lynsey Alexander led the team and was given the enviable task of delving into the brand’s vast archive of 27,000 textiles, working closely with Ms Prada herself to create a line that subscribed to the brand ethos of radical elegance, intellectual purity and creative experimentation. ‘I basically turned my house into a sort of Prada catalogue,’ Alexander told WWD.
