Prada on Friday became the first major luxury house to host a show in China this year, navigating strict COVID curbs to send models down a catwalk in a historic Beijing mansion hotel, a move aimed at underscoring its commitment to the market.
Livestreamed on multiple online platforms including Weibo, more than 400 celebrities and customers attended the event held by the Italian group in the Prince Jun’s Mansion Hotel, where it showcased its men and women's fall and winter collections.
