The possibility of a Prada Beauty line has been whispered about for months, if not years, and now it is finally here. So what’s it like? Well, true to form, the Italian fashion house has taken an idiosyncratic approach to beauty, with a makeup line designed by two so-called ‘phygital’ (physical and digital) brand makeup artists and a skincare line formulated with technology to help skin adapt to our radically changing environment.
