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The Conversation
The Conversation
Science
Treena Orchard, Associate Professor, School of Health Studies, Western University

Powerful women heading up dating apps are framed as young and sexy

Tinder Renate Nyborg Bumble Whitney Wolfe Herd Wolfe Herd LinkedIn
Whitney Wolfe Herd who heads up Bumble speaks during the TIME 100 Summit in New York, April 2019. (AP Photo/Richard Drew)

People are swiping on dating apps in record numbers and roughly half of these individuals identify as women, which may be the reason why the dating app industry recently assigned the top leadership roles to women.

Indeed, this past year, the most powerful dating apps in the world — Bumble and Tinder — were both run by women. Whitney Wolfe Herd is at Bumble while Renate Nyborg was running Tinder.

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