Digitalization marches on, AI continues its rise—and a handful of tech companies are doing very well indeed. The supremacy of these big tech firms increasingly depends on their ability to stand up and manage digital ecosystems with a rich constellation of “complementors”: firms or individual developers collaborating and co-creating to generate something of value for the end customer.
Such ecosystems are set to become more important for more firms, as economies increasingly rely on digital technologies. That’s why a widening range of companies will need to develop ecosystem strategies based on a clear understanding of what makes an ecosystem successful—whether they are “orchestrators” building the ecosystem, or complementors contributing to and transacting within it.
