The boss of Poundstretcher says the discount chain is managing to keep price rises to a minimum as British shoppers rein in spending to deal with spiralling inflation.
Chief executive Aziz Tayub said the business had kept price inflation to between 5 and 10 per cent whilst having to meet higher input costs in things such as freight and fuel.
He told BusinessLive: “My prices have gone up slightly but we are still very competitive.