Poundland is putting the finishing touches to its new store in an upmarket area, replacing a branch of Foxtons Estate Agents on a road called Lordship Lane - and has put up posters after people started complaining the discount store would lower the tone of the area.
Poundland says its arrival has caused an online stir on local Facebook groups with some claiming the new store is a sign of ‘reverse gentrification’.
Eager to calm the nerves of East Dulwich, Poundland has created bespoke window signage highlighting facts about the business that 'should help stop any local hand-wringing'.
