A new fresh food range is coming to popular discount store Poundland, in order to help families with the cost of living by delivering cheap fresh meat and fish.
This news comes as the cost of food in the UK increased by a whopping 12.6 per cent by July 2022, reports BirminghamLive. The cost of living rising sharply has affected everything, with petrol and diesel costs, and energy all contributing to inflation.
However, food and non-alcoholic drinks have been confirmed as the largest contributor to rising prices, according to the Office for National Statistics.
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Now, Poundland have promised to help with the cost of living by partnering with food supplier DTS to launch their 11 item Cookit range into hundreds of stores across the UK. This range will provide an alternative to the 'big six' supermarkets, and will be rolled out over the next three weeks.
The Cookit range follow's the stores recent expansion into frozen and chilled food products, and will be in approximately 350 stores by autumn. The full range is in over 60 stores right now, and initially includes ribs, steaks, sausages, bacon, mince, salmon and cod fillets.
Poundland commercial director Tim Bettley said: “Whether clothing, frozen food or homewares, over the past few years we’ve been significantly extending up what we offer our customers so they can find much more of their weekly shop in their local Poundland.
“At the heart of that transformation is great products and we know customers are going to love our new Cookit range – it gives them quality meat and fish at the amazing value we’re famous for.”
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