Poundland has gone back to its roots by launching a £1 own label range to help those struggling with the cost of living.
The discount chain's new Manor Grove range is a rival to the likes of Heinz and will include ketchup, mayonnaise and salad cream in similar branded product packaging, with all products costing £1.
This may sound like great news to shoppers struggling with the rising cost of their branded favourites, however, there is a catch to the Poundland products.