Budget retailer Poundland has announced the rollout of its new look stores, with new openings and revamps that bring wider ranges including chilled and frozen food and its own clothing. The latest phase of the rollout got underway in January with a string of new stores and relocations, from the north east to the south of England.
In April and May, the programme will include new openings and resites, as well as investment in refreshing and refurbishing existing stores. Most of the new stores will have dedicated PEP&CO sections offering clothing for the whole family and homeware and the revamps will allow those stores that already have PEP&CO to offer wider ranges.
The rollout will bring chilled and frozen to more customers in England and north Wales and, for the first time, in Northern Ireland. It will mean chilled and frozen food will be available in another 30 stores by summer, taking the total to around 300 and putting Poundland on track to reach 350 by autumn and as many as 500 in 2023, enabling customers to buy more of what they need in a single shopping trip.
