The Cannes Film Festival has rolled out the red carpet for immersive cinema and, for the first time, its own competition. With evolving techniques in virtual, augmented and mixed reality, storytelling is being taken to a whole new level.
The Cineum, with its steely grey Guggenheim-like shape emerging on the horizon, is just 20 minutes from downtown Cannes in the beachside suburb of La Bocca.
