Porsche wants to become more exclusive, and it's prepared to charge considerably more for the privilege of owning one of its cars. The German automaker plans to raise the average selling price of its most expensive models by roughly 20 percent. That means going from about €270,000 ($300,000) this year to more than €330,000 ($370,000) in the mid-term.
At the same time, it also wants its high-end models to account for 45 percent of its portfolio, putting greater emphasis on expensive sports cars, limited editions, and more exclusive offerings rather than chasing volume across the lineup. If everything goes according to plan, it’ll break even at fewer than 200,000 units sold annually. For reference, Zuffenhausen delivered 279,449 vehicles in 2025.
