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Fortune
Fortune
Ryan Hogg

Porsche Design plans $40M apartments in Bangkok, where average salary is $16K

Porsche Bangkok Luxury Miami
Design picture of the Porsche Design Tower in Bangkok, which is expected to be completed in 2028. (Credit: Porsche)

German luxury carmaker Porsche's design arm has unveiled its next big project, but rather than unlocking the doors to a fresh supercar, buyers will be opening a turnkey into a multimillion-dollar luxury apartment.

Porsche Design, a subsidiary of Volkswagen-owned Porsche, announced plans last week to design a luxury residential tower in Bangkok, Thailand, in partnership with the developer Ananda. 

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